History’s failures are often more amusing than its victories.
Gen-Xers are now fairly easy to market to (show a Subaru and some vaguely punk-rock music and a scruffy-looking 30-something with a baby), but it wasn’t always that way…
Flashback to 1993: Coke wanted to market their new bizarro OK Soda to a then-still culturally incubating Gen X market. Included in this advertising onslaught was a manifesto, a 1-800 number to call for fortune-cookie-like-nuggets of anti-wisdom, and cans with design by Fantagraphic mainstays like Clowes and Burns.
Some of the manifesto pearls include:
OK Soda emphatically rejects anything that is not OK, and fully supports anything that is.
OK Soda may be the preferred drink of other people such as yourself.
It’s really amusing because the whole thing reads like your Grandma just got on Facebook. I found the 90’s to be a very awkward time, and this flat-out failure seems to encapsulate that feeling perfectly. The same feeling as watching the accountant slam-dance, or the football team listening to Nirvana. That moment when cultural co-op latched onto whatever was deemed hip, whether it was understood or not.
(check the links for the complete story, and always be wary of someone trying to create a “buzz“…..)